I Love It Loud

Gene Simmons, Vincent Cusano

One of the earliest songs Gene Simmons and Vinnie Vincent worked on, this KISS anthem was based on an earlier Vinnie song idea called "Loud And Proud." Vinnie had been introduced to KISS by Adam Mitchell, though at the time Vinnie's band Warrior had also been rehearsing in the studio next to the one KISS were using. Vinnie and Adam had written material prior to either becoming involved in KISS. The song developed around the chant which Gene had come up with. This song provided Gene with his last KISS single A-side release for nearly ten years. This single, as issued in promotional format,presents a different edit of the song having both a "short version," clocking in at 3:27, that does away with the fade-out/fade-in at the end of the song. The B-side's full version of the song is described as "long version."

Gene had the song fade-out and fade-in at the end as a tribute to his favorite songs, "Good Lovin'" (Young Rascals) and "Do You Love Me" (The Contours), which had done the same. Bruce Kulick met Gene for the first time while Gene was working on the song at the Power Station Studios in Manhattan.